منابع مشابه
Do Store Brands Aid Store Loyalty?
Do store brands aid store loyalty by enhancing store differentiation or merely draw price sensitive customers with little or no store loyalty? This paper seeks to answer the question by empirically investigating the relationship between store brand loyalty and store loyalty. First, we find a robust monotonic positive relationship between store brand loyalty and store loyalty using multiple loya...
متن کاملFrom Store Brands to Store Brandscapes:
Purpose: This research investigates role of store brands as a time and money saving heuristic in the context of an omnipresent store brand hierarchy. Drawing on the work of Tversky and Kahneman (1982) it proposes that the store brand hierarchy is characterised by many of the traits of frequently used heuristics employed by grocery shoppers. Design/methodology/approach: Based on Chaiken’s (1980)...
متن کاملAre Loyal Store Brand Users Less Store Loyal?
Do store brands help differentiate a store to attract store loyal consumers? Or do they attract price sensitive cherry pickers who are not store loyal? To answer these questions empirically, the authors construct appropriate metrics of store brand loyalty and store loyalty, that do not impose mathematical relationships between the two variables—a problem with recent works in this area. Using da...
متن کاملRossmann Store Sales
The objective of this project is to forecast sales in euros at 1115 stores owned by Rossmann, a European pharmaceutical company. The input to our algorithm is a feature vector (discussed in section 3) of a single day of data for that store. We tried using a number of algorithms, but mainly gradient boosting, to output the predicted total sales in euros for the given store that day. Rossmann pro...
متن کاملTowards an Object Store
Today’s SAN architectures promise unmediated host access to storage (i.e., without going through a server). To achieve this promise, however, we must address several issues and opportunities raised by SANs, including security, scalability and management. Object storage, such as introduced by the NASD work [14], is a means of addressing these issues and opportunities. An object store raises the ...
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ژورنال
عنوان ژورنال: Tidsskrift for Den norske legeforening
سال: 2012
ISSN: 0029-2001
DOI: 10.4045/tidsskr.12.0527